Are you concerned about your online privacy and data security? Is the string of e-mails from e-marketers, publishers, and various financial spammers worrying you? If yes, then it’s time to get relaxed. Thanks to the European Union which recently enforced data protection law to protect personal data of EU residents.
What Is GDPR?
GDPR is the abbreviation for the General Data Protection Regulation. It was passed by the European Parliament in May 2016 and came in force on May 2018. It was enacted to lay down strict rules for all the individuals and firms that collect and use personal data of the belongings to residents in 28 European Union countries.
The law came into force to establish the right to privacy as one of the important fundamental laws for citizens. Entities are now forced to compulsorily take the permission of residents to use and share their data. It requires every individual and organization dealing with residents’ personal data to be clear and transparent about how they are going to use it. No firm can share or use any personal data of anyone without permission.
What Personal Data comes under GDPR?
GDPR describes personal data as the basic identity information. This includes the following.
- Name, contact details, address, email address, financial details, ID numbers etc.
- Digital information like IP address, cookies data, browsing history, geolocation, and RFID tags
- Health details, biometric and genetic data
- National or cultural data
- Political opinions
Rights Provided By GDPR
GDPR also provides some important rights to the individual. These are as follows.
Right to access:
GDPR gives the right to individual to ask for the copy of their personal data and the reason behind its use.
Right to modification:
Residents have the right to revise, change or alter any personal data which they require to do.
Right to remove:
Individual has the GDPR right to remove or delete any personal detail.
Right to limit the process:
If someone finds that any firm is using his/her wrong details or collected the information illegally, the person can request to limit or stop the use of that data.
Right of object:
Consumers have right to object the definite use of their personal data. They can call a deletion of their records so as not to receive any direct marketing calls, messages, and emails.
Firms have to face heavy fines and penalties if they moved against the law and misused the consumers’ personal data. This can not only harm their business but also put them in trouble.
These are some important factors you should know about General Data Regulation Protection Act. If you have any suggestion, query or want to share some more points, please do mention in the comment section below.
Ankita is a content marketing expert engaged in writing for SEO Solutions Expert and learning more about the digital marketing. She got her degree in masters of engineering. With the depth of knowledge in the digital marketing arena, Ankita likes to solve any queries regarding Search Engine Marketing.