A large percentage of online business activates with a search. To grow your business it is important to get your brand known on the search engines. This can be effectively done by developing the online presence of your brand in front of the potential customers. The vital part of this approach is paid advertising. For the same, it is good to allow AdWords to accomplish this for you.
AdWords is the most preferred advertising service provided by Google which best assist marketers to display their ads on it and its associated advertising network. The AdWords platform facilitates businesses to set a budget plan for online advertisements and paid only when clicked. The promoter can pick PPC as one of the prominent options for their paid advertisements. For those who are switching towards PPC, these significant AdWords tips will give their campaigns off to the right start.
1. Relevant Landing Page
To grow the business, just to get the clicks are not sufficient, making the sale is the vital part to get done with the ultimate PPC marketing. Consequently, a relevant landing page is the essential part to drive the successful PPC ads and convert the visitors to the paying customers.
Maintain consistency between your ad copy, keywords and landing pages to boost your click-through and conversion rates and simultaneously lowers your CPC. Improve your landing pages for the PPC conversions by showcasing the message of your ads line up on your landing page.
2. Negative Keyword Optimization
Google AdWords allows you to specify which keywords are not the perfect matches for the ad campaigns of your product or service. This updates Google with the keywords that are to be avoided and thus rejects the visitors who could waste your budget by searching for the unmatched product.
For example, You’re making effort in selling gold jewellery and you are not dealing with any platinum or silver jewellery. It is sure that you won’t require keywords like “platinum jewellery” or “silver jewellery” to promote your ads; it is sensible to remove them from your ad campaign. By optimizing negative keywords you can save and make money by investing it on right keywords.
3. Remove Duplicate Keywords
While carrying out the paid campaign, make sure that you are not inserting any duplicate keywords to your ad list. This mistake can have a negative impact on your sale performance. Hence removing the duplicate keyword should be the foremost task of the marketer to accomplish the efficient PPC campaign.
By removing the duplicate keywords you can make search tracking easier and can strengthen the data which is interpreted. The significance of strong data cannot be undervalued in Adwords tips.
4. Long Tail Conditional Keywords
AdWords strategies generally revolve around the kind of keywords used. Using long tail conditional keywords is the excellent tip to raise the quality scores of those. This effectively increases the click-through rates by well-defining the buyers’ search list.
For example, if you are a cleaning service provider company then you can target the keywords like, “cleaning service company in Sydney” rather than simply using “cleaning service company. The conditional keywords are highly optimized for conversion. Therefore, make use of such keywords and improve your paid marketing in an efficient way.
5. Upgrade Match Type Keywords
AdWords shows the ads based on the user activities and the type of keyword they look for. No doubt, those keywords are the crucial part of the PPC campaigns and to get the most desired results, keyword modifiers or matches can be efficiently used. The types of keyword matches are:
Broad: This is implemented to match the searches with any word; not necessarily in the same order, that comprises the target keyword.
Broad Match Modified: This modifier displays the targeted keywords in the same order that you specify.
Phrase Match: This modifier uses keywords in the form of phrases mentioned in quotation mark. The ad will be displayed when the searcher specifies the same phrase.
Exact Match: This is similar to the phrase match but the ad will be displayed only when the searcher will look for the exact keyword by putting it in keywords.
Hence all these matches hold different impression and relevancy with one another. Pick the one accordingly as per your budget and requirement. Like broad match can get more impressions while exact match can acquire higher click-through rate.
These important tips will definitely assist you to accomplish the finest pay per click marketing at the excellent platform of Google AdWords. Avail this significant marketing strategy and mount your business at great heights.
Ankita is a content marketing expert engaged in writing for SEO Solutions Expert and learning more about the digital marketing. She got her degree in masters of engineering. With the depth of knowledge in the digital marketing arena, Ankita likes to solve any queries regarding Search Engine Marketing.