Google bomb is the ‘unethical’ way to relate one search word to an irrelevant website only to gain negative publicity. When people will search for the particular word or phrase, the targeted web page will rank. Google bombing is an effective tool for the political campaign. The first prominent example of Google bombing is in 2007; George Bush was linked with the phrase ‘miserable failure’.
How Does It Happen?
Though you cannot define the method of Google algorithm, the role of PageRank is inevitable. The Google crawlers will visit the website and consider the word which is linked with different irrelevant websites and their content must have a connection with them.
What Google Said:
Surprisingly Google did not take any step to encounter the bombing. In September 2005, Google notified;
“We don’t condone the practice of googlebombing, or any other action that seeks to affect the integrity of our search results, but we’re also reluctant to alter our results by hand in order to prevent such items from showing up. Pranks like this may be distracting to some, but they don’t affect the overall quality of our search service, whose objectivity, as always, remains the core of our mission.”
But then they have altered the algorithm to remove many bombs from the search result in 2007.
Is It Good?
Many search engine marketers arrange the friendly competition to make Google bombs to learn more as well as analyze the SEO techniques. There are many SEO contests for bombing for the phrases like “Hommingberger Gepardenforelle” which does not have any meaning. This kind of content does not hamper search result and Google encourages them to the fullest.
If you want to make harmless Google bombs, then it is advisable to use the keywords for hyperlink instead of plain ‘click here’.
The algorithm tweak of Google has removed many bombs but not all of them. There are plenty of possibilities for the prankster to create some bombing in future countering Google’s changes in the algorithm.