Google Trends is one of the most useful and amazing tools for marketers to keep track of what is being searched by people over the time. It helps to analyze the keywords to target according to users’ interest. No doubt, Google trend is a valuable tool for companies inspecting the status of their brand and analyzing consumers’ choice in order to create content accordingly. It brings a complete portrait of past, present and future health of any particular keyword making it more worthy.
Have a look at some of the important ways to use Google Trends for better search engine optimization.
1. Explore The Trending Topics
Google Trends promotes you to dig the most trending topics relevant to your business. It offers you the best platform that provides you with the list of keywords which are most searched by people. Let us understand this by taking an example. Suppose you enter the topic ‘shoes’ in the dashboard, it will open a list of trending related topics for your business. You can drill down the list of these vital topics in the following ways:
- Location Filter: With this factor, you can search the keyword for a specific geographical location. Whether you are looking for worldwide or any local region, you can get the best results for all.
- Time Filter: Time filter enables you to examine, how much trending your topic was from the last five years. You can evaluate the search trend from short-term to long term.
- Category Filter: This feature allows you to specify your keyword more precisely. Filtering through this method will not confuse your customer with similar but irrelevant keywords.
- Search Type: Search type is also a significant filter option that updates you the source of visitors’ traffic i.e. Google Search, YouTube, Google News etc.
2. Context Is Important
Obviously, context is very important to analyze the overall popularity of the relevant keywords. Don’t search the topics for your brand without comparing it other over diverse locations, time durations or web search categories. Focus on evergreen and trending topics. Your content should not be seasonal; rather it should be ever popular which can be used from time to time to give your SEO efforts, an enhancement.
3. Advanced And Specific Search Options
Google Trends provide the great options to spring the specific and advanced insights for the targeted keywords for following significant platforms.
- Web search
- News search
- YouTube search
- Google shopping
- Image search
With Google Trends, you can explore the best trending topics for all the above segments of your potential market. It provides the ultimate search trends for these platforms and allows to target keywords accordingly. For example, if you are searching for the YouTube option, searching for any keyword will fetch you the list of relevant topics according to audience preference.
4. Location Based Keyword Targeting
Location-based keyword targeting is the ultimate trait of Google Trends which allows you to find the trending topics as per the geo-specific interest of searchers. It might be possible that any search query performs well in some part of the world but is not appealing for searchers of another part of the globe. In such a situation, this feature greatly assists marketers to fetch the best results according to their targeted location. This will significantly help you to run your PPC campaigns more efficiently.
5. Long Tail Keywords For Content Creation
Long tail keywords certainly bring the best results to your brand promotion. Improve your search ranking by optimizing long tail keywords for your products and services. Let Google Trend work for you in order to yield the top questions searched by the visitors. Develop your keywords accordingly and avail the ultimate benefits of this factor.
With This Wrap
Google Trends has modified a lot over the upcoming years. The updated version allows you to best optimize its features and discover numerous insights to improve your brand ranking. It efficiently helps you in exploring trending keyword ideas within your niche depending upon the category, geographical location and time interval. Utilizing these features, create the quality content that will drive the search traffic to roll the profit ball high.
We hope you would like the content. If you find we had missed some important points related to Google topic, please do mention in the comment section below. We welcome your queries and suggestions.
Ankita is a content marketing expert engaged in writing for SEO Solutions Expert and learning more about the digital marketing. She got her degree in masters of engineering. With the depth of knowledge in the digital marketing arena, Ankita likes to solve any queries regarding Search Engine Marketing.