Any website or web-page with visuals is certainly considered as more user engaging. Images compel visitors to read and collect the information you want to promote. Images are the crucial part of search engine optimization and hence rule the world of digital marketing. No matter, whether you are dealing with an e-Commerce store, media publishing website, or running a product based or service based company, images have become the vital part of online marketing for the company. To accomplish the worthy SEO campaigns, efficient optimization of images could be the best option. Here are some simple yet effective tips to optimize the images for SEO.
1. Use Images That are Relevant
Image relevancy is the important factor you need to focus on. Make use of images that are unique but completely relevant to your niche. It not only helps you to generate traffic to your website but also give search engine an excellent parameter to rank your page high.
2. ALT Tags
Sometimes it often happens that, an image takes a huge time to load or even left without displayed, in such conditions, ALT tag performs excellently. It is simply a text which is displayed in place of the image when it is not shown on the web page. Search engines and visitors can read the alt text in the absence of an image.
3. Beware of Copyright
Make sure, the picture you are choosing for the SEO practices is not under copyright conflicts. Don’t optimize any copyright image until and unless you have the license to use it or else you could be trapped in an expensive lawsuit. There are tons of excellent websites which provide the free images for your SEO.
4. Select The Right File Format
Don’t overlook the image format. Choose the right format for the right image as per the optimization needs. The three common file types used for images are JPEG, GIF, and PNG. JPEG has turned into the file standard for the Internet. PNG is generally preferred for a logo or small icons and GIF for art and animations.
5. Organize Multiple Images
At times, when you are using multiple images for a single content, take care of proper sequencing of those. Organize the images in a sensible manner that depicts a perfect user journey for the entire content. The order of images should be logical and not confuse the visitors. For optimum viewing and large users’ engagement, it is the key task to do.
6. Add Concise Caption
To reduce the bounce rate and to enhance more visitors’ traffic, say no to misleading captions. Add relevant keywords linked with your image caption and draw more user engagement to your web page. Captions help visitors t0 understand what exactly the image for. This is a value-added component for the image.
7. Use Informative File Name
When it comes to SEO, default image filename, not at all looks worthy; rather creating keyword-rich file names could work excellently. Informative and qualitative image file names play a vital role in alerting Google and other such search engine crawlers to better rank your image.
8. Integrate Social Media
Social media is the important platform to carry out effective SEO strategies. Promote your excellent product or brand images which compel visitors to share the same. Integrate social media platform to raise your business growth.
We hope these significant tips will help you to perform effective image optimization for SEO. We hope you would like this blog. If you think, you have some better points, please do mention in the comment section below.
Ankita is a content marketing expert engaged in writing for SEO Solutions Expert and learning more about the digital marketing. She got her degree in masters of engineering. With the depth of knowledge in the digital marketing arena, Ankita likes to solve any queries regarding Search Engine Marketing.