Bounce rate is an important factor; marketers often deal with while working with Google Analytics. If you are concerned with digital marketing, then perhaps the term bounce rate is definitely no more left unheard to you. It is one of the vital parameters of analysing the websites’ performance.
Bounce rate simply refers to the percentage of visitors who land over a website and leave the website without visiting any other page. It depicts the quality of website and content over it that whether it meets the visitors’ expectations. Bounce rate is the ultimate indicator of how engaging and effective your website content is. Bounce rate enables you to monitor the amount of time visitors spend on your webpage and whether or not they continue to another page. By analysing, it you can make the required modifications according to the results obtained.
Reasons For the Occurrence Of Bounce Rate:
- When a visitor clicks the back button in the browser
- When a visitor enters a new link in the same browser window
- When a visitor c loses the relevant window or tab of the browser
- When the visitor clicks the outbound link
But do you think bounce rate is always looked as the negative parameter for any website? No, not at all. It is the biggest myth to always consider bounce rate as the bad factor of site performance. For different types of web pages, the definition of good, bad and ugly bounce rate will vary from industry to industry.
Bounce Rate For Blog Post:
For blog posts, 65-80% bounce rate is considered quite appreciable as it shows that visitors leave the pages after collecting the required relevant information. But if the bounce rate for your blog page is 80-85%, then it’s definitely the bad bounce rate and you need to concern and work upon it. If, however, the percentage reaches 90 then you are inviting the ugly bounce rate which will harm your website.
Bounce Rate For E commerce Websites
For e-commerce and retail website, 20-40% is the perfect bounce rate because customers switch from one page to another to buy the products. If your Google Analytics showcases the bounce rate more than 40% then it is the thing to concern about. A bad bounce rate specifies that users are not showing interest in going to different pages of your website with the purpose of purchasing. This can greatly affect your sales and profit margin and requires to get work upon it.
Bounce Rate For Lead Generation
For lead generation website, 30-35% is quite a good percentage for bounce rate. Value more than this, certainly representing a bad bounce rate on your page and you are less likely to get clicks and leads if nothing is done so as to improve this rate.
Bounce Rate For Customer Support Pages
Customer support pages also have high bounce rate which indicates positively as this indicates that visitors get the all the information from the same page.
Bounce Rate For Form Submission Websites
Pages for form submission have the highest bounce rate as visitors’ main purpose is to fill the submission details and leave the page as they are done with it.
Bounce Rate For Contact Details Websites
Similar to form submission pages, “contact us” pages also acquire the high bounce rate as visitors visit such pages just to get the contact details and after accessing the same they leave the page.
Average Bounce Rate
A high percentage of bounce rate is not at all the Google factor to get panic. Just concentrate on the type of website you are dealing with and analyze the positive and negative aspects accordingly. This percentage can even vary for desktop and mobile versions of access. On an average, a bounce rate below 20% and above 80% is measured as the bad sign. Over 90% is considered as ugly bounce rate. Instead of getting worried, set your own baseline and work to improve it by working on the relevant areas. Improve your website’s bounce rate by considering the following points.
- Improve your content quality and make it more informative.
- Avoid using irrelevant popups; it may annoy your site visitors.
- Make the best use of call-to-action factor as it compels users to click further pages.
- Flourish your website with exclusive and relevant blogs so as to increase readers’ engagement.
- Optimize keyword appropriately to bring the targeted audience to your website.
- Write compelling meta description for your audience.
- Your website should load quickly else users will leave the site.
- Make your website mobile responsive so that users with handheld devices don’t bounce the site.
- Don’t forget to express the reliability and credibility of your website.
This blog will help you lot to understand the bounce rate. If you have any suggestion or query regarding the above content, feel free to comment in the space given below.
Ankita is a content marketing expert engaged in writing for SEO Solutions Expert and learning more about the digital marketing. She got her degree in masters of engineering. With the depth of knowledge in the digital marketing arena, Ankita likes to solve any queries regarding Search Engine Marketing.