Google is going to shut down its URL shortener service popularly known as goo.gl from 30 March 2019. It was launched in December 2009 in Google Toolbar and Feedburner. And in September 2010 the URL shortener service had become public. It was used as third-party API with ‘the ability to create QR codes and the power to link right to iOS and Android apps’. The service was so popular that Hollywood actor Keanu Reeves has his own URL shortener name.
The goo.gl has been replaced by Firebase Dynamic Links (FDL) from 13th April. It will be able to send the users any location within iOS, Android and all web apps. It is the new users who will be unable to use the service but the existing users can access it 30th March 2019.
The official declaration of Google reads like this:
“Starting March 30, 2018, we will be turning down support for goo.gl URL shortener. From April 13, 2018, only existing users will be able to create short links on the goo.gl console. You will be able to view your analytics data and download your short link information in CSV format for up to one year, until March 30, 2019, when we will discontinue goo.gl. Previously created links will continue to redirect to their intended destination. Please see this blog post for more details.”
Google has recommended using FDL or alternative services like bit.ly, Ow.ly to shorten the URL. We like to hear your opinion regarding this matter. Please let us know via the comment section below.
Debarati Nath is a content crafter with more than 8 years of experience. A blogger by day and an ardent reader by night; she loves the world of letters. It’s her passion to help the people to keep the online digital marketing flow by writing blogs for SEO Solutions Experts.