Google Announced New Opt-Out Tool

  • March 26, 2013
  • News

Google is giving another opportunity to all the webmasters to keep their sites’ content out of Google search results. This feature allows to opt the internet based advertising and selecting all the advertisements that you don’t want to see any more in your web page which are completely based on your browsing behavior, geographic locations and other selected or seen ads. Opting out of the ZEDO interest-based advertising means that you may see ads multiple times, and that are targeted to users located anywhere in the world.

The behavioral ad sector’s self-regulatory group in who has Google as its member has taken an initiative quiets concerns about cookie-based tools that allow consumers to opt-out from ad targeting. The new downloadable software from the Network Advertising Initiative acts as a browser-based hub for managing ad network opt-outs.

This action from Google is to pacify consumer privacy watchdogs through a dashboard showing information the firm has gathered on individual users. Some of the ads you receive on Web pages are customized based on predictions about your interests generated from your visits over time and across different Web sites. This type of ad customization — sometimes called “online behavioral” or “interest-based” advertising — is enabled through your computer browser and browser cookies. Such online advertising helps support the free content, products and services you get online.

Now the webmasters can opt out internet based advertising from all the participating companies.

  • Find out which participating companies have currently enabled customized ads for your browser;
  • See all NAI members and learn more about their advertising and privacy practices;
  • Check whether you’ve already opted out from member companies;
  • Opt out of browser-enabled interest-based advertising by some or all members, using opt-out cookies to store your preferences in your browser; or
  • Use the “Choose All Companies” feature to opt out from all currently participating companies in one step.



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