The search engine community recently saw changes in the traffic and ranking of few websites which lead them to a prediction of an update from Google. Finally, Google has confirmed the news via a post on Twitter. On Wednesday, the search giant posted about ‘broad core algorithm update’ on their social media handle.
Google posted; “This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here:
This is one of the regular updates of Google which they roll out frequently to enhance the search experience. Google also has released two ‘broad core algorithm updates’ in March and April updates.
Google also said that their advice to the webmaster has not changed yet. Find here what exactly Google has said;
“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.
As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.
There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”
In a nutshell, Google said that they are trying to improve the search result along with user experience. And there is no way to ‘fix’ a webpage by the webmaster to rank it better. Try to follow the guidelines provided by Google and your ranking will improve automatically.
Debarati Nath is a content crafter with more than 8 years of experience. A blogger by day and an ardent reader by night; she loves the world of letters. It’s her passion to help the people to keep the online digital marketing flow by writing blogs for SEO Solutions Experts.