In order to have better analysis of visitor traffic along with a complete image of viewers and their needs, Google has recently rolled out an update for the previously existing Google Analytic dashboard. The change will also have an affect on the segmentation features of the software as they have been enhanced to enable users to examine the subsets of web traffic. In the words of Google, even though the update will make things less complicated for fresh Analytics users, on the other hand seasoned marketers and analysts will find it a bit more powerful. Cohort Analysis, Segment Templates, User Segmentation and Fully Refreshed New User Interface are the updates that the latest version of the Analytic will include.
According to a Google spokesperson statement, customers and users have been asking for this change, hence the search engine took the step. Now large companies will be in a better position to edit and create profiles (Views), properties and goals. By making organic search results the chief point of concentration for the dashboard, this Google Analytic Update can be a part of a broader future evolution.
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