Having a website is no use until it is visible in the search result. You need to optimize your website as much as possible. The arena of Search Engine Optimization is ever changing. You need to stay updated to beat the competition. Take a look at the latest apprises of SEO sector to boost your website as much as possible.
As a website owner, you need to take care of main factors which are responsible for site optimization. Let’s indulge into the profound world of SEO to know more.
To find out information regarding your visitors, the most important factor is to enforce Google Analytics in the website. Information like the number of organic traffic, bounce rate, source along with other metrics will be available from it.
2. Search Console:
Another excellent tool from the house of Google from where you can communicate with them directly. The search engine giant will send you data, feedback and performance of your website.
3. PageSpeed Insights:
Having too many sources of Information, the users barely wait for a website to load. If the site scores around 85 in pageSpeed, it will be considered as good loading time.
4. Google Maps:
The company name and address must be on Google Maps to give it more authenticity. Any user can locate the company geographically along with its address and phone number from any part of the world.
5. Domain Registration:
It is advisable to register your domain for multiple years to show the seriousness and commitment of the owner towards the business.
6. Create Robots.txt File:
To prevent unwanted pages to be crawled, you need to create the robots.txt file.
7. Research Keyword:
Check the keywords related to your business and their performance and density on the website.
8. Responsive Website:
as almost 65% users now access the internet from their phone or any hand held device, the website should be in responsive form for better view.
9. Check Broken Links:
Broken links are the common problem in any large site. Find all the broken links and take necessary action.
10. HTML Validation:
To be compatible with every browser and reduce errors in site, the html must be validated.
11. Upload Sitemap.xml:
The sitemap should be created and saved to the root directory. All the urls of the site must be listed under it to help Google and the other search engine index them properly.
12. Look For 301 & 302 Redirect:
For the pages which have been moved already, 301 and 302 redirect must be set up.
13. SSL Certification:
SSL certificate installation is important to encrypt the buyers’ input and building trust with search engines.
14. Title, Tags and Internal Links:
Website with keywords in title fetches good result in search engine ranking. Use strategic anchor text for internal linking.
15. Content Optimization:
Content is still the king of the website. Thus it must be optimized properly to fetch traffic in it.
16. Rich Snippets:
Search engine understand content with the help of rich snippets and index properly.
17. Analyze Linked Profile:
All the linked profiles must be relevant and related to the subject of the site.
18. Good UX:
The users must enjoy the content of your site and love the stay on it. It will increase the user experience of the website.
19. Check For Duplicate Content:
Duplicate content is a must no-no for any site. Google will penalize and blacklisted the site with duplicate content.
20. Domain IP:
The website owner’s location must match with the location of domain IP of site for better ranking for relevant keywords.
21. Canonical Issue:
Having canonical issue can affect your website ranking drastically. Ensure that the website has unique content in every page.
22. 404 Error page:
The 404 error or you can say ‘page not found’ error is a huge drawback for the entire website. Make sure that the site is free from it.
23. Check Favicon:
Favicon is the small icon which helps in the branding of the site. It will help the users to identify the site from bookmark.
24. Meta Description and Title:
Check the meta description and title of each page, especially for the home page. Google crawlers will come and index the web page on the basis of the title and description.
25. Heading Tags, H1, H2 and H3 Tag:
Though there is debate on the relevance of H2, H3 and other tags according to SEO, it is advisable to insert the keyword in the H1 tag.
26. Keyword Density:
Do not stuff the content with unnecessary keywords. If the keywords have no meaning, then the user will not have any interest to carry on. Google and other site search engine discourage use of too much keywords in the webpage.
27. Alt Tag:
All the images must have alt tag to be screened for image search result.