Do you know e-mail marketing has the highest ROI among all the digital marketing channels? And the number is almost 122%! That’s why; it is the most valuable of all the online marketing tools. Email marketing is considered as the most effective way to reach and engage the potential customers and convince them to try the product or service. The best part of this marketing tool is that it is effective for all size of businesses. If you own a small business and are looking for a way to promote your product; then you should consider the following reasons to apply email marketing as your promotional tool.
1. Credibility Building
Trust plays a big role in the purchase decision of the customers. The brand must have a credibility to convince people to try your product. The newsletter can build the credibility among the receivers with informative content.
2. Gather Donation
In any fundraising program, email has an important role. As nowadays most of the non-profits organizations ask for the donation online via emails. As per the study, email is the most successful way to raise fund till now.
3. Building Relationship
To build a great communication with the customers, you need to communicate with them more frequently. Apart from that you also need to establish a healthy relationship with the vendors also. Email and newsletter give your customer the opportunity to know more about your business and bond well for future.
The success of a business lies in the clear communication with your customers, clients, employees, and vendors. Email is the most reliable channel to start the conversation. You can deliver any news regarding the company through it.
5. Brand Building
To build the brand, the name of the product or company should retain on the mind of the customers. Through the newsletter, you can strengthen your brand and get the recognition in the market.
6. Sales Boosting
The people, who like to get updates regarding your product, must be interested to purchase it. They will appreciate the updates and news of your products which will be delivered to them via email. It will also convince the potential customers and boos up the sale throughout the year.
7. Behavior Understanding
Email marketing can act as the parameter to understand the behavior of the customers. From the result of the performance of the email program, you can get the insights which will be definitely beneficial for you.
8. Universal Reach
There is no limitation for Email marketing as it has a universal reach. It can be accessed from any part of the world and from any size of the device. It is the high time to utilize the advancement of technology to spread your message.
9. Less Effort
To start the email marketing, you don’t need to have much technical knowledge. There are many professionally designed email templates with the easy interface which people can access without any hassle.
10. Professional Approach
The email templates are not only designed beautifully but also have a professional approach. The newsletter will give your product a professional branding to the customers.
11. Increase Traffic
If you are selling products from your e-commerce website, then it is a great way to drive traffic from the email. You can send the receivers latest product updates, new additions, and special offers. The interested people will click on the link and will land on the website eventually.
12. Personalized Message
Everybody loves to feel special. A personalized message or wish on any occasion will delight your customers and they will definitely consider trying your product or service. You can personalize the emails according to the names of the receivers from the template very easily.
13. Lead Generation
Newsletter subscription is a great way to capture the attention of the new users. The people who are interested in your product must subscribe to it. Try to build a beneficial relationship with them with informative content.
14. Immediate Result
The result of email marketing is immediate. According to the study, the users click on the link and make a purchase decision quickly. It is something the subscribers are looking forward to seeing. You can also track how many users click on the links and take positive action.
15. Service Promotion
It is a great challenge for any service provider to retain the interest of the customers. It is the email which grabs the attention of the clients throughout the year with informative and interesting content.
It is a challenge for any start-up to sustain in the big market with giant competitors. Email marketing helps them to build their own league of audiences.
17. Value Increase
If you design an email marketing strategy as per the requirements of the audiences then you will have more customers who will pay attention to the campaign.
Planning and designing a newsletter is quite easy to work. You don’t need to spend much time to get a professional looking email with the help of the templates.
If any company has more than one product then email is the best way to display all of them in one place. They can describe the range of products or services which will trigger the interest of the customers.
Email marketing is a blessing for the small business owners to get the maximum amount of return without investing much.
Debarati Nath is a content crafter with more than 8 years of experience. A blogger by day and an ardent reader by night; she loves the world of letters. It’s her passion to help the people to keep the online digital marketing flow by writing blogs for SEO Solutions Experts.