No doubt, acquiring higher search engine ranking is the foremost requirement of any e-commerce website. Until and unless it succeeds in catching the visitors’ attraction, it would be hard to improve the sales. Whether you are entering in e-commerce business or already owning it, earning huge organic traffic for your store can take it at great heights. Acquiring some useful SEO strategies to acquire more sales without disturbing your budget can be an ultimate way to shape your e-commerce empire. In order to move towards the success path, the following SEO tips will definitely work a lot.
1. Site Architecture
Good site architecture not only brings the appreciable user experience but also help search engine to crawl and index your site. Provide continuous internal navigation by linking categories to and from the homepage and products to and from the category pages. Your site architecture should include the links which let your users come towards the product and make a purchase.
Create the URLs which are user-friendly so as to reduce the visitors’ bounce rate. Navigation should be easy and quickly such that users’ interest remains alive and they confirm the sale. Make sure your site is on HTTPS so as to ensure to safety and security of your customers’ details.
2. Optimize product and category pages
If you are dealing with large e-commerce websites then you must be having plentiful product pages which cannot be overlooked. Take care of product as well as category page optimization. Don’t just emphasize on product images, an appropriate content of description is also very important. Write short, informative and compelling descriptions for each and every product of your store. Never skip writing unique title tags and include some eye-catching words like discount, offer, buy now etc. Say no to copied content.
An added story with the description can make the product more interesting. Include user-generated content and social media mentions on the product page which further increase the conversion rate.
3. Keyword Research
Keyword research is the soul of SEO. Any search engine optimization is incomplete without proper keyword research. Picking the right keywords is the great step towards successful online marketing. Spend some quality time in researching efficient keywords relevant to your business and products. Optimize long tail keywords which are more user-engaging and help in improve search ranking. Also, use strategic keywords in the anchor text.
To increase the conversion rate and ultimately the product sale look for the keywords those are mostly searched by the visitors. Keyword research tools can best assist you in finding the same.
4. Optimize Product Image
Product images are the power supplements for e-commerce websites. Users generally land on your website after looking at the product image you highlights. These are the sales triggering components which not at all be neglected. Unique, qualitative and excellent images have a great potential to compel and drive a huge traffic to your website.
Don’t forget to fill the ALT tag along with the description where you can insert high performing and valuable keywords.
5. Page Speed
Page speed is a very crucial factor to work upon if you are dealing with an e-commerce business. If you manage a website, it is the foremost task to improve its page speed. It is studied that users give up those sites which take considerably long time to load. Hence to avoid users’ disinterest, make sure your website loads quickly.
Switch to the tools like Google page speed, Pingdom etc which best facilitates you to diagnose the reason behind slowing down of your website loading and suggests quick fixes to improve it.
6. Mobile Browsing
Neglecting mobile optimization can cut down your sales by up to 50%. To upsurge your profit margin, allow your customers to confirm mobile marketing. Build your e-commerce website which is responsive to mobile and other handheld devices. Mobile- friendly version of your websites is more likely to enhance the revenue generation as now a huge population is purchasing through mobile devices.
Make sure your mobile sites and even the desktop sites load quickly so as to lessen the bounce rate and increase the conversion rate.
7. Avoid broken links
If you want to earn more visitors’ engagement and want to enhance the conversion rates then broken links are the important factor you should take care of. Clicking on a particular page which lands your visitors to a “Page 404 Not Found” will definitely bring a negative impact of your website. Run regular crawls and check whether your site has 404 issues. If found, don’t show any negligence in removing those issues.
8. Site Maintenance And Site Error
Regular site maintenance is equally very important as is developing it. Check the sold out, discontinued stock and seasonal products on your website. Don’t let your customers go to the product which is not in the sale, whatsoever is the reason.
Make sure your site is error free so as to improve the online performance of your website and increase the sales ratio.
9. Don’t Skip Social Media
Social media has now become the most valuable platform to attract visitors to your website. It the ultimate source of promoting and advertising your products. Optimize the unique and eye-catching images on various social media networking sites like Facebook, Instagram, and Twitter etc. These sites are highly responsible to improve the conversion rates and thus to generate revenue.
10. Reviews And Testimonials
Visitor landing to your website will definitely go through the reviews and testimonials posted by your other customers. Good reviews and high ratings certainly compel new visitors to convert into your potential customers. Deliver the quality products to your customers so as to gain good feedbacks.
11. Implement Pagination
Pagination divides your website contents into smaller parts. You can implement pagination by addition of rel=”next” and rel =”prev” tags. But make sure you add <meta name=”robots” content=”noindex, follow”> tags to the entire pages that comes within paginated series except the first page. This will allow Google to index only the first page and avoid the content duplication.
These are some of the most important points one should take care while managing a large ecommerce business. Neglecting any of these points can result negatively and can harm your online marketing. If you have any suggestion or query regarding this blog, please do mention in the comment section given below.
Ankita is a content marketing expert engaged in writing for SEO Solutions Expert and learning more about the digital marketing. She got her degree in masters of engineering. With the depth of knowledge in the digital marketing arena, Ankita likes to solve any queries regarding Search Engine Marketing.